Why Advertise

March 01, 2024
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WHY ADVERTISE WITH EDIBLE NEW?

Great exposure for your business from Door County and Green Bay to the Fox Cities and down the Lakeshore.

edibleNEW, serving Northeast Wisconsin, is available at free distribution points including farm markets, natural food markets, ethnic grocers, local grocery stores, wineries, restaurants, events, Chamber of Commerce and Visitor’s Centers, CSAs, lodging and hotels, sustainable business service providers, and community, health and wellness centers and establishments.

We are the only local food culture magazine dedicated to promoting the locally produced food in Northeastern Wisconsin. Your ads get read, and research shows readers visit and shop advertiser businesses.

Readers save and savor copies of edibleNEW with recipes and local information that will draw readership from our local tourism market. edibleNEW is a beautiful publication printed on the finest heavy stock to insure the best reproduction of your advertisement, which builds on the success of former edible Door and also edible communities local readership across the country.

As an advertiser you will receive magazines to give to customers, free of charge. As a magazine distributor, you’ll experience demand for the publication first hand as they quickly go out the door.

Your support of the magazine is an investment in the local food community and economy. You will be recognized as a premiere partner, advertiser and sponsor in our region's vibrant and healthy food ecosystem.

Grow your business, while educating readers about the importance of eating; producing and buying local using sustainable practices.

Our experienced team will help you with your marketing needs and are available by geographic area.

edibleNEW at a glance

We produce 15-20,000 copies of this full-color publication seasonally, with distribution throughout Northeastern Wisconsin:

  • Farmers markets
  • Select retailers and restaurants
  • Community centers and events
  • Wellness and healthcare settings
  • Other local businesses

Each issue will reach more than 50,000 readers, based on pass-along reader estimates.

EDITORIAL CALENDAR

You can expect edibleNEW to include a rich mix of regular departments, seasonal recipes, profiles and feature stories celebrating the food and drink of our region and the people who produce and prepare it.

Included in the content:

  • Kitchen community
    small-batch and artisan profiles
  • Recipes
    approachable, fresh recipes on demand
  • Drinks
    local roasters, mixologists, brewers, vintners, fermenting
  • Culinary profiles
    people, places and food culture features
  • Marketplace
    local food business listings

OUR READERS

Edible readers are concerned, connected, savvy and community-minded. They influence their friends, telling them where to shop and where to eat, what to cook, what to drink and why. Our readers seek out, rely on, visit featured businesses and regularly share content.

According to an Edible Communities survey, our readers are:

  • Men and women 
  • Between 25 and 40 years old (median age is 34)
  • College graduates 
  • Professionals, educators, entrepreneurs and artists, with average household incomes of more than $100,000

     

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