About edibleNEW

March 01, 2024
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WHO WE ARE

Welcome to edibleNEW, a locally-owned magazine dedicated to local food in Northeast Wisconsin including Door County, Green Bay, Fox Cities and the Lakeshore.

Our mission is to be an accessible community resource, educator and promoter of the area’s local food culture. edibleNEW features seasonal recipes, food producers and markets, sustainable related businesses and innovative chefs and restaurants, and more. We’ll keep you up to date and introduce you to interesting individuals who are committed to local food and beverages.

We are a partner in sustainable agriculture and the buy-local movement growing and thriving in Wisconsin. With edible publications in Chicago, Milwaukee and Madison, the opportunity exists to both support and contribute across the state, and beyond.

We are excited to be part of the edible Communities, a nationwide group of locally published magazines. There are more than 80 titles from smaller more rural communities to Chicago, Boston, Portland, Vancouver and New York City. Each is locally owned and all celebrate the foods that make our own communities unique.

We hope you will join the sustainable movement and in the process help us sustain edibleNEW. We invite story suggestions, recipes and your feedback.

To growing a lasting relationship,
Jamie & Tony Popp, Publishers

 

Ownership of edibleNEW would not be possible with out a creative and business community of partners, leaders and advocates for sustainability. 

Publishing food and beverage magazines has been a goal since graduating from Northwestern University's Medill School of Journalism and the Magazine Publishing project in 2002. Getting married to food and beverage researcher, Tony Popp, and launching into the world of magazine publishing in Chicago further prepared Jamie Popp for the relaunch of edible Door. Expanding into market beta testing in the summer of 2023 at farm markets with Northeast Wisconsin food and beverage providers, business leaders and ecosystem experts and artisans behind her, edibleNEW was conceived by a team of editors and students passionate about local food.

The magazine is reconized in culinary circles, including James Beard Foundation Award for Excellence, considered by many to be the Oscars of the food world.

What sets edibleNEW apart in Northeastern Wisconsin is its appeal to local residents and tourists alike through a shared appreciation of everything food.

Our website features current and archived material that have made their way unto the pages of edibleDoor and we're excited to evolve to edibleNEW. Hopefully you will be inspired by our stories and savor recipes that will become regulars on your table.

The first, and all the succeeding issues, are possible with the support of advertisers who are as adventurous and as we are to produce a magazine with a healthy mission.

Jamie Popp, Co-Owner/Publiser of edibleNEW