About Edible Door

March 08, 2017
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WHO WE ARE


Welcome to edible Door, a locally-owned magazine dedicated to the growing local food movement on the Door Peninsula, Lakeshore, Green Bay, Appleton and Manitowoc areas.

Our mission is to be a community resource, educator and promoter of the area’s local food culture. edible Door is a collection of useful information from creative seasonal recipes, food producers and markets, sustainable related businesses and innovative chefs and restaurants and beyond. We’ll keep you informed on upcoming events and introduce you to interesting individuals who are cultivating this current movement.

It is our hope that edible Door will be seen more as a partner in assisting with this movement that some have described as “sustainable agriculture.” The “Grow Local, Buy Local” movement has developed a strong identity and following in Wisconsin. With edible publications in the Milwaukee and Madison, the opportunity exists to both support and spread your own particular piece of the movement across the state and beyond.

We are excited to be part of the edible Communities, a nationwide group of locally published magazines. There are more than 90 in all from smaller more rural communities to Chicago, Boston, Portland, Vancouver and New York City. Each is locally owned and all celebrate the foods that make our own communities unique.

We hope you will join the sustainable movement and in the process help us sustain edible Door. We invite story suggestions, recipes and since the publication is all about those of you who make the edible Door area such a vibrant culinary experience your feedback will always be welcome.

Here’s hoping we can grow a lasting relationship,
Gina Ward, Jon & Leslie Gast, Publishers

OUR STORY


When you’ve been in the publishing business as long as I have the prospect of putting out a publication shouldn’t be too frightening. But few things compare to starting up a business, especially when an old sports editor decides to delve into something well beyond the boundaries of athletic endeavor.

Whether it’s the night you open the doors of your first restaurant or investing in a new gift shop, the fear of failure mixed with the anticipation of success is both exciting and stressful. Especially when you make this decision within an arm’s length of retirement age.
 

I share ownership of Edible Door with my wife Leslie and Gina Ward, my former colleague at Door County Publishing in Northeastern Wisconsin.

At first the idea of publishing my own magazine seemed somewhere between remote and non-existent. I always wanted to own my own publication but the circumstances never seemed right.

That changed in the fall of 2012 when Gina and I were prospecting for possible publication ideas and we came across a pair of Edible magazines. Leslie had picked up Edible Madison a few weeks earlier and Gina had been in Santa Fe and brought back its version.

They seemed so much alike. They carried the Edible brand, were printed on the same attractive stock of paper and the content -- while different – presented a similar captivating message.

Through their blend of advertising, recipes and story content the publications were part of a movement to encourage people to better study their eating and buying habits. They pressed for a sustainable means of consumption built on organic principles. There was a strong emphasis on the “buy local” movement.

It wasn’t until we looked more intently into the brand that we realized just how extensively this effort through Edible Communities had taken off. It wasn’t just in Santa Fe or Madison, there are now nearly 100 such magazines across America and into Canada. They can be found from Manhattan and Chicago to smaller places like Ojai Valley, California, where two women, Tracey Rider and CaroleTopalian, began the movement with a local newsletter.

The year 2017 marks the 15th anniversary of the movement and we jumped on board in 2013.

The magazine is so well thought of in culinary circles that a couple of years ago it earned the James Beard Foundation Award for Excellence, considered by many to be the Oscars of the food world.

What sets Edible Door apart in Northeastern Wisconsin is its appeal to local residents and tourists alike through a shared appreciation of everything food.

What you will find on this website is a collection of current and archived material that have made their way unto the pages of Edible Door. Hopefully you will find the stories informative and even inspiring as well as some recipes that will become regulars  on your table.

The first, and all the succeeding issues, wouldn’t have been possible without the support of advertisers who were as adventurous and as we were in supporting a magazine with a healthy mission.

Jon Gast Co-Owner/Editor of Edible Door

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